in this article, I’m going to give away all my Instagram marketing secrets of working with influencers.I’m gonna give away my secret tools that I use to deconstruct influencers’ profiles to see if they’re real, fake, if they can bring me results, and more importantly, leads or sales to my product because if you pick the right partner and you make him the right offer to send that traffic to your site, guess what? Your sales will skyrocket.
so you know step-by-stepon how to get it done.
So we’re gonna be on my Instagram account.I pulled up two different influencers and I pulled up some of the tools I use and I’m gonna break down how I use it and what I would do, or what I do actually.
So the first thing that we have to look for, well, first of all, you gotta find an influencer.So if you don’t know who it is, you gotta find your influencer.So you’re gonna go right here to your search bar and you’re gonna type in whatever you’re related to.
So let’s say fitness.So I’m gonna pick fitness motivation.And of course, the first thing that comes up And then what I do is I start going through the Explore page and I start seeing the engagement on the post.So when you’re first getting started with influencer marketing, you wanna start with smaller accounts.
You don’t wanna go for the multi-million follower accounts.You don’t wanna go for that so to really get this part of the game,you really wanna learn how to play with with the smaller accountsand once you have an idea how much traffic the smaller accounts are bringing you
and how much you’re paying for that traffic,then you start moving up the ladder to bigger accounts.There’s no reason for you to go to huge accounts right off the bat because you’re probably getting ripped off without knowing what you’re talking about.So the first thing that I would do is I will start going through the Explore page.If I’m in fitness,I will look for a fitness-related account.Now, I’m not gonna go through the whole thing,but basically what you’re doing,you’re looking at engagement and you’re looking at the amount of comments and likes and hearts,so this seems like a good one.
So this is one you wanna keep an eye on.See how it’s consistent,it’s everything about fitness,there’s nothing else related.It’s all him being a fitness influencer.I will put this account on my watch list.But he doesn’t have quite enough followers yet.
You want somebody with at least 10,000 and 20,000 followers.You’d keep searching.Let’s go to the Explore page.
You gotta take that time to start digging. So once you find your influencers, you pull ’em up, and I pulled up two of ’em ahead of time.So we have one ,two And I’ll show you the difference between the two accounts.
The good thing about this girl Kristin is that it’s real.Obviously, it’s her!Okay, so we go through her feed and it’s her motivation and whatever.And then when I’m looking,I noticed there’s a big difference
as I go down the profile.So if you guys are looking,notice how she started her account by, in a quote,model.She’s a pretty girl so no doubt,but that’s how that counts, that’s the reality.That’s where the account started out and that’s what she was on.So if you were pushing a supplement, you gotta be careful with this because, yeah, she might be a wellness coach,bio-hacker, but that’s not how she started.And that’s account number one.
so what I do is the first thing that I do in an account like this is I’m gonna grab the handle and I’m gonna go to this tool called Phlanx. They have an engagement calculator. So when you’re not a member,you’re gonna go to the bottom all the way to the model and you’re gonna go to free market and resources and you’re gonna go to your engagement calculator which I have open right here.
So this is gonna be your engagement calculator.This is free.And then you’re gonna plug in the handle.
Her engagement rate is 2.69%. That’s decent.You usually want something that’s bigger than 3%.So this is a decent engagement rate.So it’s an account that you can keep an eye on.Maybe you can make up an offer,a low ball offer to plug one of your products to send traffic to your affiliate link or to your own product or leads or whatever you want. So this is certainly one that I will keep an eye on
The cool thing about Phlanx, and this is tool number one, I have two more tools I’m gonna go through, is that you can do it for free, you can get your engagement right now.
But the real cool side about it is that you can actually get an audit on the whole account and pull a report. So when you pull up the report, this is what the report looks like,and it gives you what the best performing posts are and their engagement and how fast it’s growing over time, growth over time and all that stuff. So look at all that red.And I know whether that’s right. I’m gonna break it down on this one. So here’s our best post. So when you’re thinking about asking ’em to do product placement for you, you’re gonna look at their best-performing post and that’s the type of post you’re gonna ask ’em to do.You’re gonna ask ’em to mimic the post that has the most likes and the most engagement.
The location of their followers. So if you have a product that’s in the U.S.A., you wanna pay attention to this,unless you’re in other countries.Also, this is a red flag when I see Tanzania and Honduras,The Grenadines, Germany.Well, Germany, maybe, depending on something that she did.But this is red flags. This could be that she bought followers at some point because she didn’t know any better.
Here, you can see the growth analysis, the engagement rate over time.See how the engagement is going down?Engagement is going down and the growth took a massive hit because it’s obvious that her account wentfrom her being a THOT to being actually something like a quote-unquote wellness coach.
So that’s Kristin, this is her report,now let’s move on to another account.You can follow the review of two other accounts in our next articles
And then the other tool that I use It’s called Shoutcart. It’s designed for influencer marketing and it makes it a lot easier for you,so think of Upwork but for influencers.Have your influencers like an influencer marketing.So you will log in, you create your account, it’s completely free, you don’t pay until you pay
somebody to do posts for you.So you will go in here,you can order packages.
They have influencer packages. So you can go to the type of packages that they offer and they break it down by niche in CPM. CPM is cost per thousand. M starts for 1,000. So you have fitness, you have humor, you can choose what package you can go with.So it makes it super, super easy.
You can read more in the next article
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