By analyzing the posts that other users sent and are available to the public, you can: Find Instagram influencers , Find the best hashtags for your posts , Find out how famous and popular you and your competitors are among Instagram users
In this article, we will help you get to know these tools:
1- Instagram Insights:
One of the most important tools is Insights that’s why we will mention it first. Similar to other social media platforms, Instagram also provides information about the activity of your contacts, the performance of the content you publish, specific posts and stories, etc…
You can access all this information inside the Instagram application through the Insights tab. once you enter, you will encounter three sections:
• Activity section: shows you how many people have viewed your content.
• Content section: It shows the statistics of different content such as posts, stories and advertisements separately.
• Audience section: gives you demographic information of the audience.
2- Later
With the help of 4 different tabs in this tool, you can have these analysis : general information, contacts, performance of published posts and performance of stories.
• Overview tab or general information: Through this tab, you can access basic items such as the number of posts, followers, and impressions as well as your growth and progress over time. Also in this section you can see your best posts from the last 30 posts you published. Something not critical but we think you should know is you will have access to this tab in any version, including the free version.
• Audience tab: Through this tab, you can access demographic data and user behavior. You can access information such as age, gender, location, language they speak and when they are active on this platform.
• Post Performance tab or the performance of the posts you have published: Through this tab, you can get more data about recent posts. You will have access to indicators and features such as comments and likes, the amount of views and availability of your post as well as the number of times your post has been saved. You can even rank your posts based on these indicators.
• Story Performance Tab: Through this tab, you can access Instagram analytics tools specific to stories, which will give you information about the last quarter for stories. You will also get information about the completion rate (i.e. what percentage of users watched your story to the end), the average number of comments per user, the total number of views, the reach of each story and the number of replies. Completion rate helps you optimize the duration and amount of content of each story based on its data to get the best results.
If you are looking for Instagram analytics tools that has all the features, Later is the best option. In addition to Instagram, you can also schedule posts for Facebook, Twitter, and Pinterest.
3- Quintly
Instagram analytics tools that work with the Insights tool and use all the information needed to evaluate your performance and provide ideas on how to improve them. Through this tool, you can see your overall performance in the time frame you want, also see the statistics and figures related to each post. The great thing about the Quintly tool is that it doesn’t just give you the same stats and figures you can see on your own in the Insights tool, but it transforms Insights tool’s information into a much more user-friendly form of information that you can use easily for your Instagram strategy.
Among the uses of this tool, the following can be mentioned:
• You will know the best day and time to interact with your contacts.
• It tells you which type of content and which hashtags you will get the most amount of followers.
• Tells you which stories will get the most interaction from your audience.
The best part is you can save all the raw data in the form of CSV, XLS, JPG and PDF files. You can also send the reports automatically to yourself or and your contacts. You can even share interactive reports via links.
4- HYPR
This Instagram analytics tool that doesn’t work with the Instagram Insights tool, but instead uses Instagram data from other users to achieve its goals.
HYPR is a searchable influencer database based on data analytics programs. With the help of this tool, you can see the topics discussed around each influencer, hashtags, brand names and keywords that users have used recently, along with the demographic data of the influencers’ followers.
You can search this database on keywords, topics, names. Also it can categorize influencers for you by gender, age, education level, and income.
To organize the influencers of this category of Instagram analysis tools, the Lists section is at your disposal and you can group them and analyze the information about each one.
5- Hootsuite Analytics:
From the Instagram analysis tools, which is mainly known as the social network post publishing tool – with the help of this tool, you can not only schedule the posting of posts on Instagram, but also on most of the major social network platforms, including Facebook, YouTube , LinkedIn and Twitter are also possible.
The Hootsuite analytics tool consists of three tabs or sections:
• Overview: In this section, you will have access to the main statistics and figures such as the number of posts, followers, the amount of participation of followers, etc. during the time period you choose. In this section, your data is automatically compared with the previous performance so that new statistics and figures are available to you.
• Post Performance: In this section, we take a closer look at the criteria related to different posts. You can see the effect of the type of content and the time of its publication on the obtained data and modify your strategy accordingly. These ideas are sorted in a filterable list.
• Reports: With the help of this tab, you can share the most important information with team members, stakeholders and management. In addition, it is a great way to specify the important things from your point of view, because all the reports can be customized and according to your choice, you will see only the data you want.
6- Squarelovin:
Another Instagram analysis tool whose two main features are:
• Analyzes that are presented in a very clear and understandable way
• In the form of a website plugin that allows you to create a gallery with the ability to purchase content produced by users.
One of the Instagram analysis tools that divides your data into several categories; Monthly analytics, metrics on specific posts, user engagement, Instagram optimization and your audience.
The Posting section in this analytical tool shows you which year, month, day of the week and even hour was the best time to publish posts in the entire history of your activity on this network.
The Engagement section shows the number of likes and comments related to your posts and also identifies the posts that have the most likes and comments.
The Community section also shows demographic data of your followers.
The Optimization section is the best and most interesting feature of the Squarelovin tool from the series of Instagram analysis tools, because in it you can get very good tips and tricks.
7- Iconsquare
From the category of Instagram analysis tools that help you in two ways:
in the form of the free version of Instant Instagram Audit and this tool itself. Instant Instagram Audit allows you to instantly log into your account and get a report evaluating the strength of your profile. This section shows you the overall score of the performed optimizations and evaluates 4 different sections:
•Account settings (bio and avatar)
• Account activity (posting procedures and ratio of following to follower)
• The amount of audience participation
• Content strategy
With the help of Instant Instagram Audit, you can understand which areas you need to improve and how to do it.
The free trial mode of iconosquare is 2 weeks, and after that, the cost of activating the subscription will be different depending on the number of team members and the profiles you intend to manage.
8- Sprout Social
If you’re looking for a comprehensive social media platform, Sprout Social’s suite of Instagram analytics tools has you covered. With its features, you can manage the following:
• Publication of posts
• Messaging
• Assessment
• analyze
• Social network team management.
It is a series of Instagram analysis tools that also supports other popular social networking platforms. With the help of this tool, you can analyze both business accounts and personal accounts on Instagram, which is considered very special and rare among Instagram analysis tools. You can even analyze the Instagram profiles of your competitors.
Sprout Social is a category of Instagram analysis tools, which is also called a social media management tool that can be used for most social networks.
9- Social Bakers
From the series of Instagram analysis tools designed for various institutions and large social media teams. With the help of this tool, it is possible to optimize the work process, assign tasks to team members and give ideas for contacts and advertisements.
Similar to some other Instagram analytics tools like Iconsquare, there is a free option that provides you with the following information:
• Posts with the highest number of likes
• Posts with the most comments
• Top hashtags
• The number of posts per month
• The best filters for different data
• Profiles that have the most tags
If you use all the features of the Instagram analysis tools from the Social Bakers series, you can analyze different indicators, evaluate hashtags, and find different influencers.
You can even compare your performance report with the report it gives you from other social networks.
10- Awario
You will notice every time someone tags your brand, but if it happens too often, you might miss something. So think what will happen if you can’t handle all these mentions and miss all the posts that talk about your brand but haven’t tagged it? With the help of Awario from the category of Instagram analysis tools, you can take care of all the mentions, whether your brand is tagged in them or not, and even understand:
• Who mentioned you
• What language do they speak?
• Whether they speak positively or negatively about your brand
• How often people talk about your brand and an article is published
From Instagram analysis tools, with the help of which you can analyze all these things and get very important information.
One of the best features of this analytics tool is the brand review, which allows you to understand what is being said about your brand and even if negative comments have been made. Of course, like other Instagram analysis tools, it has other features.
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