Instagram Launches Edits App: A Powerful New Video Editor and CapCut Alternative

Instagram Launches Edits App: A Powerful New Video Editor and CapCut Alternative

Meta Takes Action Before CapCut Ban: Instagram Introduces ‘Edits’ Video Editing App

It seems Meta has acted swiftly ahead of a potential TikTok and CapCut ban in the U.S. Instagram head Adam Mosseri has officially announced a brand new video editing app called Edits clearly designed as a direct competitor to CapCut, which recently went offline in the U.S. alongside TikTok.

Currently available for pre-order on the Apple App Store, Edits is set to launch as a free app with optional premium features. The move reflects Meta’s efforts to support content creators with robust tools amid a shifting social media landscape.

“There’s a lot going on right now,” Mosseri said. “But regardless of the circumstances, our job is to provide the best possible tools for creators.”

For creators who rely on Instagram to grow their audience, especially after losing access to tools like CapCut, Edits may become a go-to alternative. And if you’re looking to optimize your Instagram content further, check out SunInsta’s free tools for creators , including features like Instagram Reels Downloader and Hashtag Generator to supercharge your reach.

Mosseri describes Edits as more than just a video editing tool.he calls it a comprehensive creative suite designed to support creators throughout the entire content production process.

Some of the app’s standout features include:

• A dedicated section for inspiration and brainstorming
• Tools to manage early-stage content ideas
• A high-quality camera system for professional shooting
• A complete range of expected editing features, from trimming to transitions
• The ability to share projects with friends and collaborators
• Advanced analytics tools to track video performance on Instagram

The app’s analytics dashboard offers real-time insights, including follower engagement metrics and skip rate analysis—helping creators understand which content resonates. Popular tools like green screen removal and video overlays, much loved by TikTok users, are also built into Edits.

Instagram Launches ‘Edits’ , A New iOS Video Editing App Following CapCut Ban

After the temporary ban of ByteDance’s popular apps like TikTok and CapCut in the United States, Instagram, owned by Meta, has introduced a powerful new video editing app for iPhone users called Edits.

Adam Mosseri, head of Instagram, announced the launch today in a post on Threads:

He added that Edits is more than just a video editor—it’s a complete creative suite. The app includes:

• A dedicated Inspiration tab for discovering new ideas,
• A workspace to track early-stage concepts,
• A high-quality camera with advanced features,
• All the expected editing tools,
• Project-sharing features for friends and collaborators,
• And powerful performance insights for videos shared to Instagram.

The app is now available for pre-order on iOS and will officially launch next month. Instagram will be working with selected creators during this period to gather feedback and enhance the experience. An Android version is coming soon.

A Closer Look at What Edits Offers:

A Simplified Creative Process

• Export videos without watermarks and share them across platforms.
• Save all drafts and final videos in one place.
• Record in high resolution up to 10 minutes and begin editing instantly.
• Share directly to Instagram in 1080p quality.

Powerful Editing Tools

• Frame-by-frame editing precision.
• Fine-tune camera settings including resolution, frame rate, dynamic range, flash and zoom.
• Bring images to life using AI-powered animation.
• Replace backgrounds using green screen or add video overlays.
• Choose from various fonts, sound effects, music, filters, and stickers.
• Use audio enhancement tools for noise reduction and clearer vocals.
• Automatically generate and customize video subtitles.

Smarter Creative Decisions with Insights

• Track Reels performance via a real-time insights dashboard.
• Analyze engagement from both followers and non-followers.
• Understand factors that influence your recommendation score, like skip rate.
• Plan your next videos based on what’s working for your audience.