Importance of story for brand growth
Another benefit of brand story is the creation of distinction between your brand and the competition. When a brand sells a product or service, it is a promise of fulfillment in one form or another. What separates successful brands from the unsuccessful is the ability to deliver and surpass customer expectations. Oftentimes, a customer’s expectations of a product are influenced by the brand of the product. This is where positive brand story can increase revenue. By establishing a clear image of what your brand represents, customers are more inclined to buy your product with the confidence of knowing exactly what to expect.
Firstly, the strategy of creating emotional connections through story heightens the chances of a customer becoming personally invested in a brand. If a customer is able to identify with a story, they immediately develop a higher interest in what that story represents. That story is what that customer will remember when they need to purchase a product of that nature. If they remember your story, there is a good chance that they will choose your brand.
Whether you are a small business or a large corporation, a brand is a story and every story must have a beginning. This beginning is what sets the tone and determines the direction of the story. If you are a business owner, your brand is your beginning. Stories are what engage people and keep them interested. Without a story, a brand is just a commodity. This can be a slippery slope for a business owner. If there is no emotional connection between your brand and your clients, it is likely that they will become easily swayed to a competitor’s brand which may have a better price. Storytelling is a way to differentiate your brand and create loyalty among your customers. This is particularly important for ‘overcrowded’ marketplaces, where consumers have an abundance of similar products or services to choose from.
Making a product sales story:
- Take the time to come up with new ideas
- Use the appropriate font and color for your brand
- Use your own high-quality photos
- According to Instagram’s recommendation, when designing, you should place all the elements of your story between 1080 and 1420 pixels in the middle of the frame. In other words, you should leave 250 pixels of the top and bottom of your story empty.
- Get help from different Instagram effects to design a story.
- Be very careful in choosing the background of the story.
- You can get help from applications like Inshot, Pixart and PixelLab to better design your stories and design extraordinary stories with your mobile phone.
Show your audience behind the scenes of your business:
One of the ways that increases the trust of the audience is to produce content from behind the scenes of your business and your efforts in this direction and share it with the audience. Sales in the story will increase when the audience knows that you are an active business, so showing the process to users can encourage more people to buy your services or goods.
Encourage your audience to interact in different ways
Story interaction is one of the most important things you should plan for. There are many ways you can encourage people to interact with your page. We describe some of these methods below.
- Make the most of the story’s interactive features.
- Ask your audience to comment on your product or service.
- Use interesting topics for your stories and interact with the audience by posing interesting questions during the stories.
- Using polls for different topics has a significant impact on increasing story interaction.
Create useful and entertaining content
In general, people on this platform are either looking for content that they can have fun with for a while, or they are looking for ideas and content that are useful for them and that they can use one day. So always think of ideas that have a better chance of attracting audiences before you design your story. Ideas that consist of two fun and practical factors can lead to sales in the story. For example, if you have a clothing sales page, you can make your audience draw more attention to your product and value your brand by telling stories about different ways to style your product. Do not forget that the more quality and creative content you use for your page, the more valuable you will be in the eyes of users. As you can increase the number of followers and their level of trust, you can expect a significant increase in your income.
Don’t forget diversity in content creation
One of the important tips to be more attractive on Instagram is to be diverse in creating content.Next, don’t forget to check your competitors’ pages and get ideas from them. Always remind yourself that your audience consists of different groups of people with different tastes, so you should not always maneuver on a specific and fixed style to produce content or sell in the story. Observing this point and paying attention to the different tastes of people will increase sales in the story.
Collaborate with bloggers and influencers
No matter how professional you are in your business, you still can’t say that you don’t need advertising. These days, advertising has a great impact on the business process. Influencers or bloggers in social networks, including Instagram, are those that people easily follow; For this reason, these people can be the best choice for marketing your brand and increasing sales in the story. The more you invest in working with these influential people, the better you can stay in the competitive field of this space and capture even more of the Instagram market. To make this work more effective for you, you should find a list of influential people related to your business, then research their advertising trends and choose the best people related to your business.
Use location hashtags
Another way to increase sales in the story is to use location tags and hashtags. If people click on a location or search for a hashtag, they can see a collection of stories tagged with it, and when you use these, you can be one of the options that are suggested to those people.
