What is Instagram engagement?
Instagram engagement is used to describe the amount of engagement – likes, comments, shares – that a user receives. In terms of Instagram marketing, engagement is basically your audience taking action on your content. Whether it’s consuming, liking, sharing or saving your content. In other words, it’s a measure of how invested your audience is in your brand through engagement with the content you’ve created. Audience investment is important because the more someone invests in your brand, the more likely they are to deepen their relationship with your brand. With the marketing goal of getting potential customers to know, like and trust a brand with the hope of higher conversion rates, engagement is key to getting customers to take action on potential sales. Simply put, engagement is a way to build relationships with your audience.
High engagement has been proven to result in influencing purchasing decisions. A recent study showed that Instagram users were 58 times more likely to like, comment, or share a brand’s post than Facebook users. Furthermore, the study shows that engagement was highest on mobile devices, for which nearly 98% of Facebook users and 100% of Instagram users are using. With this, it is clear that the future of social media is moving towards mobile platforms and more toward Instagram. High engagement on Instagram can also give brands competitive advantages, as it is a clear differentiator between successful and unsuccessful social media marketing efforts. This is due to the fact that higher engagement leads to increased brand awareness, credibility, and inbound traffic. These effects provide virtually endless possibilities for business and sales growth.
What is Instagram engagement?
Instagram engagement is defined as the process of engaging with the brand’s audience through content that users like, share with friends, or comment on. It is the act of forming a connection and building a long-term relationship with an audience that could potentially lead to a loyal customer base. It is the second of the three stages in building and solidifying a loyal customer base; the first stage is awareness, and the third is experience. Engagement can sometimes be built and sometimes it can be destroyed, so it is important to take note of it.
In the following, we will tell you how to increase engagement on Instagram:
1-Post consistently:
Regularly posting high-quality content will keep your followers engaged and interested in your account.
2-Use Instagram Stories:
Stories are a great way to share informal, behind-the-scenes content with your followers and keep them engaged throughout the day.
3-Interact with your followers:
Reply to comments, like and comment on other users’ posts, and engage with your followers through direct messages to create a sense of community.
4-Analyze your data:
Use Instagram Insights to track which types of posts perform best and adjust your strategy accordingly to maximize engagement.
5-Post user-generated content:
Share posts from your fans that feature your products or brand to show appreciation and encourage user-generated content.
6-Use Hashtags Strategically:
Research relevant hashtags for your posts to increase visibility and attract new followers who are interested in your content.
7-Partnering with other accounts:
Partnering with other Instagram accounts for shoutouts, takeovers or collaborations can help you reach new audiences and increase engagement.
8-Host giveaways or contests:
Encourage engagement by hosting giveaways or contests that require users to like, comment, or tag friends in order to enter
